Websites play a vital role in establishing the online existence of a business. But did you know that websites also come with lifespans? Surprise? Yes, websites too have a fixed life cycle; the average lifespan of a website is 2 years 7 months. And after that, it needs quick and functional changes. The first website was published in 1991, and today, we can find millions of websites of almost every product and service.
As per Statista, from 1991 to 2019, there was a jaw-dropping rise in the number of websites. In 2019, there were a total of 1.72bn websites available on the web, and this number is continuously rising with every passing year.
Today, every business wants a website that performs well in every aspect, including quality traffic, organic leads, potential customers, global recognition, overseas clients, and more. Well, these can be achievable with some critical factors, from which one is your business website and its uniqueness and functionality.
If you have an interactive and fascinating website for your business. It's Awesome. But do you upgrade your website timely with the essential components? If, No? Then it's high time for you to wake up! For smooth functioning, it is necessary to keep a check on your website from time to time to see what changes it requires and what not? This evaluation is vital as it has a significant impact on your business functions as well.
While talking about the revamping website, most companies get confused with the content factor. Many entrepreneurs have the perception that changing content can resolve the issues and make the website good to go. But updating content is not enough; indeed, content is a vital element that plays a crucial role in your website performance. But Several other factors are there which also affect the website functionality and performance significantly, and the companies need to consider all the things and take actions accordingly.
One of the crucial components that have a great influence on your site is- Website Designing. Websites with quick loading time, unique themes and visuals, solid navigation, and responsiveness have the potential to grab user's attention and turn them into potential buyers. Therefore, website design with no flaws is a must factor considered by every business.
But when it comes to website redesigning, enterprises often make mistakes that have a massive impact on their business. This post will discuss the top website redesigning mistakes to avoid while upgrading current business websites.
But before going into depth, let's take a quick review of the concept-
What Is Website Redesigning And When Does Your Business Require It?
Before discussing common web design mistakes to avoid, let's understand its core concept. A website redesign is a detailed process of revamping your site, including updating content, refreshing layouts, and improving navigation for better conversions and site performance.
A website is divided into two parts: front-end and Backend and incorporates three principal phases, i.e. the content phase, the design phase, and the development phase. For a successful redesigning process, enterprises must study every aspect to know the metrics that help achieve the business goal.
When Is Your Business Needs Website Redesigning?
Another crucial part is to understand why your website requires redesigning. However, companies have ample reasons to go for website redesigning. Still, here we have mentioned a few vital reasons that give you a clear understanding of the need for website redesigning.
- Rebranding and Repositioning organization to stand out from the competitive market.
- Launch of a new product or service.
- Adding the latest functionalities to make the website more powerful
- To improve SEO and site performance
- Optimizing for Conversions basis data insights
- Revamping for responsive web and user-friendly designs.
Now let's move to the final section for which we have written this post.
Mistakes To Avoid While Designing A Website
1. Failing to evaluate the right scope and technical requirements
Companies often start website redesigning processes without defining the scope. Evaluating a scope is the most crucial part as it affects the other development process as well. Before starting the redesigning process, companies must consider all their requirements and do thorough research, including what features and functionalities they require in their website, the look, visuals, themes, technicalities, and others. Defining scope earlier is also essential as it cannot be changed or modified during the ongoing development process. And if a company asks for such dramatic changes in between, it ultimately negatively impacts the whole process.
2. Preference on looks over functionality
The second standard website mistake to avoid is prioritizing only one segment. An entrepreneur must understand that a website not only runs on a single aspect, but it must also be a perfect blend of all essential components. Looks and functionalities both are vital elements that determine the success of your website. These two parts usually overlap, and if you require to choose one, you must pick your website's functionality. A website with excellent functionality and decent designs is always acceptable by the users. Because in the end, how good and efficient your website is in searching things is more important than how beautiful it looks.
3. Lack of Proper Technological Selection
One of the common mistakes to avoid while designing a website is choosing a suitable technological set. The web development market is already overpacked with several technologies and frameworks. Hence selecting the right technology can be a daunting task for you. Still, parallelly it is essential as keeping your website updated with advanced technologies takes your business ahead of the competitors.
For instance: If you wish to build a single-page web application, MySQL or MongoDB may be the best fit, but if you go for another framework that has not the right relevance, then it ultimately becomes an expensive deal for you. Therefore, keeping updated with the latest technological advancements and selecting the right technology is a vital factor businesses must consider.
4. No Set Goals
Before starting any development process, businesses need to set some targets or goals. These goals will give a clear understanding of the whole process. No set targets in the website designing process are significant mistakes to avoid when building a website. Website redesigning is not only limited to use the latest technologies and techniques; it is more than that. Businesses must have a crystal clear picture of why they require site redesigning and how much it would cost? Setting final goals will help you with an overall understanding as it divides the whole process into small components and makes things seamless and achievable by the teams you hire.
5. Poor Redesign Strategy
Going with an ineffective and spontaneous redesigning strategy is another common web design mistake, company owners make. To make your redesigning process a great success, it is essential to go with a well-planned and strategic approach. A plan without a proper strategy is like going in a directionless manner and ends with zero results. Therefore a detailed and step-by-step strategy is essential for your website redesigning process. A functional approach involves a proper analysis of the market, target audience, competitors, mechanism, assets, goals, and budget. Once you have done a thorough research of all these factors, you will end it with the best redesign strategy in your hands.
6. Ignoring Content Design
Content design is one of the top common web design mistakes to avoid while redesigning your site. The developers often make this mistake as they give more priority to designs over the content. Paying no attention to content and starting to design websites can only waste time and money. Content creation and moderation are the critical parts; companies need to pay attention to. Lead-oriented and informative content plays a significant role in attracting readers to your website and converting them into potential users. Therefore, it is high time for you to emphasize the content phase while redesigning your website.
7. Complex Web Designs
Another notable thing to avoid when designing a website is the design approach. Today, thoughtful and straightforward websites are highly welcome by users. A website with specific features and minimalist designs successfully holds up the visitors for a long time. A website with vibrant and crowded options loses the user's interest and leads to page bounce rates. To keep your users engaged with your site, try to cut down the multiple options into one single button and allow your users to explore the site. Also, try to avoid all the information on the homepage of your website, keep your front page clean and concise with beautiful themes and add navigation buttons that are further divided into categories.
8. Avoid Responsive Designs
According to a study by Statcounter, 50.48% of web traffic comes from mobile devices. Hence businesses must make their website designs responsive. So that users can easily browse their site via mobiles and reach their platform in a short downtime, if a website is not optimized, it may create kiosks for the users. If a user visits a website that is not optimized, they won't be able to reach the home page of the site in one go. Instead, they find several navigation links that take users to other platforms or ask them to fill out the forms. It makes users angry with your platform and leads to a bounce rate.
9. Use of Incomplete CTAs
Call-to-action banners play an essential role in converting down your visitors into buyers. Therefore proper CTAs are the best solutions to keep your customers aware of the next steps. Integrating large, bold, and clear text in CTA buttons is helpful to attract potential customers. Ensure that your CTA directly takes your users to the landing pages instead of some forms or multiple navigation bars. Request for a Quote!, Explore our service section, Talk to our experts are some of the popular CTAs that are considered for driving conversions.
10. Avoiding URLs Redirect Mapping
Avoiding Redirect Mapping of URLs is the most common website mistake to avoid. Redirect Mapping helps in making the corresponding URLs from the old site. Suppose your user visits one of your pages and ends up with a 404 error, is it good for your business image? It is definitely not; hence, businesses need to use redirect mapping while moving from old website to new. It also helps you keep your top pages indexed and turn down the pages that no longer exist.
11. Wrong Team Selection
A qualified team of designers and developers has a positive influence on the success of the web designing process. To make your website redesigning process accomplished, you need to hire Fort Worth web design dedicated team. Your website is the backbone of your online business. Hence you cannot afford to hire anyone and start the project.
A professional website development services provider can help you with the best solutions as they have hands-on experience in their respective field and proper industry knowledge.
12. Improper Budget Evaluation
Budget is the ultimate base upon which your whole project depends, and if it is calculated incorrectly, it may lead to several serious problems. Whether it is a custom web application development or a website redesigning project, you need to set up a proper budget.
Wrapping up
However, several other mistakes businesses often make. But here, we have covered top mistakes to avoid while designing a website. A website redesign is an excellent investment to do if it goes with the proper planning and process. It gives your brand a new face and helps you expand your business roots and enlarge the customer base.
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