The headcount using the TikTok application is increasing, and now, it has reached nearly 1 billion monthly active users. People of all ages show interest in online platforms for shopping as well as other entertainment activities. So the social media application is on the rise with exciting features. One of the engaging applications for internet users is TikTok.
TikTok has millions of funny and informative videos for users and allows them to make lip-syncing videos. TikTok contains energetic users that strengthen your profile. Due to this higher engagement, more brands show interest in involving TikTok by implementing their marketing plan.
Target your right audiences and make videos according to their business relating to your goal in it. If you’ve already exhausted your efforts in trying to buy TikTok followers, here are the seven best tips to grow your business with more sales and traffic to your website.
Tip #1: Add Link On Your Bio
TikTok provides only a few places to add clickable links, and the important place visible to audiences is given on your profile. Make it a valuable resource for your brand by providing the website link or the landing page on your bio to increase traffic.
Get potential followers by providing amazing content on bio and increase sales through the link on it. If you are lucky, the option to add a link will be a default on your profile or follow the below steps to add the same.
The steps to include an option for adding a link is simple:
- Land on your TikTok profile.
- Click the three dots available on the top right corner of your profile.
- Select the option “Join TikTok Tester” by scrolling down.
- Select “TestFlight” and download it from your Application store.
- Start downloading the updated version of TikTok by tapping the “Start Testing” option.
- After the completion of the above process, open your TikTok app and go to your profile. An option to add a link will be available on the Edit profile page.
When a user shows interest in your brand, they will use it to purchase your product or know about your business in detail using the link.
Tip #2: Identify Your Audiences
Since TikTok has millions of audiences, reaching your brand to all people seems to be a difficult task. First, identify the audiences who already have an interest in your brand. Create engaging content that relates to your business concept and publish it on your TikTok profile. Grab the audience's attention only through your content and bring out interaction with them.
Also, get ideas from your potential followers and customers about your feature content. The ideas from them will definitely give you success in capturing new audiences and increasing sales. Check out your competitor’s profile and their activities to make your account better.
Use the same concept with different content on your page to attract followers to your account and increase traffic. You can also approach them for a better relationship.
Tip #3: Optimize Your Landing Page
The content on the landing page is essential to increase conversion. When you add a purchase link on your TikTok profile, people will drive into that only if they want to buy your product. The landing page should define the exact content to make your audience work easy. Provide the link to your purchase page wherever possible to increase conversions.
Provide the right CTA button visible to your audiences. The call to action button is the best practice to get higher traffic for your business. The place where you provide the CTA button should not be hard for your audiences to find. Make it visible by providing a contrasting color and attractive CTA button name.
Tip #4: Conduct Challenges
An excellent way to increase brand awareness and gain popularity is by running TikTok challenges. Usually, the word challenge means doing something better than others. The challenge on TikTok is on the same concept. You can create a simple video with different ideas and encourage your audiences to do the same better than or similar to yours. Ask them to publish it on their page with a specific hashtag. If you choose your brand name as your hashtag, it will be an excellent advantage for people to visit your website and know about it.
Another way to become famous is by participating in exciting challenges. The For You page gives different challenges, and you can select one relating to your brand. Creativity speaks while participating in challenges that provide views for TikTok videos and increase your popularity. The concept you choose should be trending to increase engagement.
Tip #5: Influencer’s Partnership
One of the engaging ways to increase follower count and get potential customers is with the help of influencers and content creators. Influencers drive product sales by combining with you on this platform. But before searching for influencers, identify your goal and make efforts to achieve them with the right ambassador.
Influencers have massive followers, at least more than 10000. But all those followers will believe in the words of influencers. So when you partner with them, you can gain loyal followers and potential customers for your brand. Approach the influencers who have your target audiences to get a better result quickly.
People will buy your product with the influencer’s reference and your authentic content.
Tip #6: Come On Live With Audiences
People will believe in the content or product if it looks real without any editing. The live session on TikTok provides you with strong trust and improves sales conversion. There is only one concern when performing live videos. It is nothing but your follower's count should be more than 1000 followers. Once you achieve it, you can tap into TikTok live for your business growth.
The live videos create authenticity and provide a way for audiences to connect with you directly. Show your product on live and explain the reason to buy your product. Get to know your audiences about the advantages and features of your product and attract their minds to buy it.
Live videos also boost your discoverability because when you are live, it appears at the top of your follower’s inbox feed.
Tip #7: Engage With Audiences
The organic way of getting leads for your business is based on the audience’s engagement. When you start a conversation with your followers, it creates trust and also helps to clear their doubts. Prepare your content in a way to respond to your comments. When the response to your post increases, the engagement rate automatically rises.
When you receive any comment for your content, show an immediate response to create trust and extend your conversation. You can also leave comments on your audience’s content to build a good relationship. Just hit like, or leave simple comments to improve your brand’s visibility.
Final Thought
TikTok is the place where engaging audiences go around for exciting content. As a brand, you have plenty of opportunities on TikTok to generate leads by making entertaining and attractive content.
Use your content as the primary tool to gain followers and drive more sales for your business. Implement the above ideas in your marketing plan and generate potential leads.
Happy selling using TikTok!
Author Bio:
Anne Joseph is a passionate social media writer working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.
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