An e-commerce website is a retail website that allows consumers to purchase products or services over the Internet. In other words, an e-commerce website contains listings of items for sale that can be purchased online, as well as a shopping cart and check-out process.
Why having an e-commerce website is important for your business.
An e-commerce website makes it easier for customers to access the goods or services that they require almost immediately. This convenience not only encourages repeat visits but also increases customer loyalty - who wouldn't want their company's logo right at their fingertips? Many companies are beginning to realize the potential value of this kind of online presence. A study conducted by Shopify found that "companies selling internationally are poised for strong growth in 2015" due largely to advances in international trade.
6 reasons why having an e-commerce website is important for your business.
Here are 6 reasons why having an e-commerce website is important for your business.
1. E-commerce helps businesses go global
An e-commerce website allows customers around the world to make purchases from you without buying directly from your store. This means that you can expand your customer base, reaching people in different parts of the world who prefer online shopping. Customers could be looking at products on your site when they travel or when their local stores are closed during holidays.
E-commerce websites help businesses reach customers worldwide. As of 2014, there are over 243 million e-businesses across the world ( statistical). , 2016 This means that having an e-commerce website can lead to expansion into parts of the world your business would not have otherwise reached ( statists, 2017).
2. Increase brand awareness
Having a website can help increase brand awareness since it creates another avenue for potential customers to learn about your company and what you offer them through advertising done online like social media posts, detailed product descriptions, and well-taken photos (to name a few). A strong brand presence can lead to building your business's reputation.
An e-commerce website will allow you to sell your products online and share them with more customers than before! If people like what they see they may search for you using Google or other search engines. Having an online store will increase your chances of being found by new customers looking for good products just like yours! Being found by new customers is great for increasing brand awareness!
3. Allow customers to share orders on social media
Some websites offer the ability for customers to share their orders on social media, such as Facebook and Instagram. This is great because it can increase your business’s brand awareness and help you get in contact with many potential new customers quickly and efficiently. An e-commerce website will allow you to provide an easy way for your customers to share orders on social media.
Customers can share their orders online with family and friends through sharing buttons or they could post photos of them using the products you sell. This helps promote word-of-mouth marketing, which is extremely effective in spreading awareness about your company! (Plus it's just plain satisfying to see someone walking around wearing clothes that have your logo!)
4. Higher conversion rate
An e-commerce website will allow you to sell items directly from your website without much effort whatsoever. This makes purchasing things much easier than before when it required going through a lot of different processes just to buy something online ( statistical). E-commerce has been proven to have a higher conversion rate than most other types of sales.
The idea behind having an e-commerce website is to help push more sales since people are now able to shop 24/7 from the comfort of their homes. Having an easy platform where customers can access your products without having to walk into a store will increase the number of sales. This is important for businesses because every sale made gets you one step closer to your business goals! With an e-commerce website, consumers no longer have to drive all the way down to where your business is located. The only thing they would need is their laptop or iPhone and internet connection!
5. Offers better marketing opportunities
Marketing online is becoming more and more common as time goes on, with the rise of social media being the best example of this trend. By having an e-commerce website, you can provide links for customers so they can share their purchases on their own social media sites. This provides great marketing opportunities for your business because it will help raise brand awareness if customers are sharing or tweeting about your products and services frequently (statistical).
Having an e-commerce website lets you create banner ads that are attractive and eye-catching for advertisers since it is online where most people search for products or services these days. You can also gather information on what type of consumer they are through their purchase history. This allows you to market more effectively to them.
6. Payment flexibility
The world is now going digital! Almost everything can be done online already, why not make payments? Having an e-commerce website allows you to offer your customers the convenience of paying for their orders online anytime they like since it doesn't require them to drive all the way down just to make a purchase. And with the increasing number of internet users worldwide, this surely helps your business gain more profits by reaching out to more consumers.
The advancement and ubiquity of the internet have allowed people to become more financially independent. This means that many customers can buy a product or service without needing to borrow money from a credit card company or another person. An e-commerce website provides this convenient method of payment.
Conclusion
In today's world, it is easier than ever for businesses to reach their target audience and introduce them to their product/service offering due in part to having an e-commerce website. There are countless advantages that come with using an e-commerce website when compared with other methods of marketing, including customer convenience and better marketing opportunities. Moreover, online business owners can take advantage of several different payment options in order to meet the needs of the most demanding customers (statistical data).
So there you have it! The importance of having an e-commerce website for your business. With its many advantages, surely you will find it extremely helpful in sustaining and growing your business even further. With all of this in mind, it is easy to see why an e-commerce website is important for your business.
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Author name: Khurshid Alam
Author bio: Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.
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