4 Steps to Develop the Right Business Development Strategy

4 Steps to Develop the Right Business Development Strategy

Developing your business is a critical phase that never really ends. If anything, it becomes a paramount responsibility that you have to carry at various business stages. A great set of plans forged with all the company's main brains combined is what counts as a 'great business plan.'

For example, if you are a medical facility and amidst COVID looking to reshape the entire infrastructure that improves the facility's services' standards, there are life sciences consulting firms out there to cater to that need. But, the process is what holds value and determines the success and failure of your organization moving forward. 

We are not looking for short-sightedness or a strategy resulting from a stressed and over-caffeinated CEO; this only bears sour fruits and dirty methods. 

Bear in mind that a great business development strategy and plan doesn't happen in one sitting. It takes several revisions and sometimes abandoning of it all only to begin again from scratch. So, are you up to it? Of course, you are. You want to see your organization succeed now, wouldn't you?

Buckle up!

4 Steps to a Great Business Strategy

1. Do you have a vision?

Vision, in my eyes, is a broad term, one that could mean anything to anybody. So, if I have to be specific, it means having a mission statement in front of you and a set of objectives that you and your team see for the future of this organization.

The mission statement that I speak of should include clear cut goals. If you are not clear on the goals just as yet, then at least the aspirations, you may have for the company and how you would see it grow and expand. In terms of the market you want to tap into, the customers you would like to target, and the volume of sales or clients you would like on a monthly/yearly basis. 

Are you getting the hang of this? Why don't you start working up a small document on the side as you read this? 

2. Define Your Targets

Steven Fata says that considering you are an established firm or even if you are relatively young, you should have defined targets. Otherwise, you are aiming blindly in the air and hoping it'll just land somewhere. That's poor targeting and will not give you the results you require. Because you are placing your organization up for failure, mismanagement, no set goals with very confused teams of sales and marketing, and poor allocation of resources. 

You see the problem here? 

On the other hand, clear targets will allow you to have managed team objectives, adequate allocations of resources, well-placed marketing efforts, and a boost in productivity overall. This will lead to meeting deadlines on time, achieving goals, and ultimately increasing sales. 

3. What Makes Your Different or Better?

In direct terms, it means a competitive advantage.

No need to be unique out of the bunch, but at least identify the key areas that make you better than your competitors within the same market. What part of your services makes you stand out? Or maybe within the pricing model, or the packages you offer, or perhaps the delivery system, or something in the areas of certain perks that your clients or consumers might avail. 

Once you have these metrics marked, you can brainstorm on how to move forward. 

4. Consider Systematic Growth

You cannot expect to have growth in all of your sectors or departments all at the same time. It is do-able and possible with the right strategies. However, to invest in the right resources like the technology, best brains on board, or maybe new equipment – you need to identify the segments that would thrive. Now by segments, we, of course, mean the little details and not just an entire block of the department. 

For this, you require strategic planning to identify the segments with potential and how to take them from their current state to what they should be. Once these areas and the plan of what kind of investment should be made – you are in the clear of placing your focus in the right spot and see your organization grow at the right momentum. 


The list we have mentioned is just the right start you require for your organization to head in the right direction. Of course, a business development plan takes time, effort, vision, and long term planning. Do not take such measures lightly if you are only seeking short term results. An organization should take its success as a matter of utmost importance and plan for months ahead. Hopefully, this would have set you on the right track. 

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