Keys To Improve Your Website Ranking On Google

Keys To Improve Your Website Ranking On Google

Google is the most popular search engine around the globe. Whether you want to find the grocery shop, food points, saloon, or any other services, the first thing you probably do is to search it on Google. This shows how important a role Google search plays to advertise any business. Nowadays, almost every business has shifted to digital platforms and offers its products and services online. However, crafting just a website will not work; you need to rank your business website on the first page of Google to increase your sales and profits. 

There are myriad ways to rank your business higher on Google, but SEO is the cost-effective and organic method to improve the ranking of web pages on SERP (search engine result pages). Although it takes 3 to 4 months to rank the website organically on the first page, the advantage is that you will get quality traffic and long-term benefits from the SEO campaign. You can perform SEO on your website yourself or hire third-party digital marketing services to increase traffic with SEO. If you are thinking of doing SEO for your business on your own, you can consider the following tips. They will help you to increase the ranking of your website on Google search.

• Craft Search Engine Friendly Title Tags

The title tag is a text that is placed on the top of the web page; it specifies the search engine spider and audience about the page content. The title tag is unique for every page. It must be chosen carefully and should be according to the rules of the search engine. To make title tag SEO friendly, you can insert a keyword to it. As per Google's guideline, the title tag should be less than 60 characters.

• Search Keywords Wisely

Keywords are the pillars of any SEO strategy. So, it is vital to choose them wisely. Although searches for the short tail keywords are higher than the long-tail keywords, competition among the short keywords is also high. Try to pick-out long-tail keywords for your SEO campaign. Also, it is important to choose keywords that are factually associated with your website. This is because search spiders detect keyword stuffing and turn down website rankings.

• Use Alt Tag For Images And Videos

The alt attribute is applied to both images and videos. It's nothing but a text description of the images and videos. Adding Alt text is vital as search engines cannot understand the images and videos. The alt text optimizes the images and makes your website SEO friendly.

• Mobile-Friendly Website

The design of your website must be mobile-friendly to improve the ranking on the Google search. Whether it's images, videos, or content, they all must be responsive because it makes search engines happy.

• Avoid Flash

Many people use flash technology to develop a website. There is no doubt that flash-based text and images look captivating, but these websites are not SEO friendly. The search engines do not rank them high.

• Focus On Natural Links

Link building is one of the most important parts of search engine optimization. The more the number of links, the higher your site ranks on SERP. While you can also build backlinks by paying money to the third party domain, they are not reliable. You should always create natural links to your website.

• Submit Sitemap

The sitemap is the entity that tells the basic architecture of your website to the search engine bot and helps them to index your business website. You can generate a sitemap free of cost on the internet and submit it to the search engine.

• Measure Your Performance

Measuring the impact of your current hard work is important to enhance your SEO strategies in the future. You can use various free online tools to analyze your traffic and SEO efforts. Google Analytics is one of the free and most reliable tools to track the progress of SEO.

The Bottom Line

It's impossible to drive potential customers to your website without digital marketing efforts. SEO paid ads, social media posts, content marketing, etc., play a vital role in enhancing the visibility of a website on the internet.

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