7+ Essential Features of Every Good Business Website

A young woman browsing with a smile while enjoying freshly-implemented website features that people value

People nowadays spend plenty of time online, more than ever before. They use different devices to browse the internet while looking for specific information. As a result, this allows a variety of businesses to promote and reach out to broad audiences. However, there is always a problem with keeping the visitors' attention. To do that, it becomes necessary to combine different website features that people value without sacrificing functionality.

What website features people value on the business website?

Besides browsing the internet for convenience, a majority of people use it for business purposes. Whether it is for work or looking for a particular product, they spend hours visiting different websites. However, it's an undeniable fact that there are millions of websites out there, and it's hard to be chosen. This is especially true since the increase in the number of websites rendered people more selective about where they spend their time. If you want to grow your business online, you need to find a way to push your website into these limited selections of choices.

This can be a daunting task. Therefore, we've selected a couple of features the visitors prefer to see on business websites:

• Visually appealing and functional design
• Clear and easy navigation
• Website performance
• Important business information
• Detailed product and service information
• Blog on your website

Visually appealing and functional design

Beautiful web design can enrich your website's appearance and intensify the visitors' experience. The proper choice of the theme is what gives a certain feel to your website, and visitors appreciate it. But, it goes beyond making elements on your website trendy and attractive. It won't do any good if it starts to interfere with website functionality. When considering how to incorporate the perfect design with interactivity, you should pay attention to:
• Textual clarity - easily readable and clean font for your titles and the rest of the content.
• The colour palettes and contrasts - proper use of colours for all elements on the website.
• Intuitive interactivity - visitors will intuitively assume which elements are interactive.
• Proper menu items and navigation - clear and concise way to navigate through your website.
• Visual balance - too many visual elements like buttons and images can overwhelm the visitors, and many more

Remember, your website needs to be visually appealing on all devices. Make your website mobile-friendly because most visitors will be accessing your website with smartphones and other mobile devices.

A monitor, tablet, smartphone, and other accessories on businessman’s desk

Clear and easy navigation

Probably no one likes to browse a website with confusing navigation. If it takes too much time to navigate through the pages, visitors will quickly leave. You want to provide a fast, easy, and efficient way for your visitors to find information. For this, you need a good structure and a simple yet effective menu. And that's not all. Besides the menu, there are elements like sidebars, CTA buttons, forms, and other elements that have to be distinctive. And by all means, they should not be distracting in any way when visitors are looking for something. Additionally, if you sell products on your website, make sure your visitors can easily find, filter, and sort out your products.

Website performance

You can have a beautiful and flashy website, but if it's slow, none of this matters. In most cases, if your business website takes too long to load, chances are you are going to lose visitors. Since they are all potential clients, customers, or consumers, this is unacceptable. Make sure your website is completely optimized and loads fast. Not only your homepage but each element and page on your website has to perform well. When visitors have a fluid and controllable experience on a website, it's almost a guarantee that they will stay longer.

Important business information

People visit websites in search of information. It can be information about products, services, your company, or anything else. If they don't find what they need and don't find it easy, they will most likely leave. To keep them, you need to offer them all the relevant information. For example, if you have a restaurant business, there is no point in having a website without a detailed menu. They want to know what you have to offer and what it looks like.

Your business contact information

This is essential, and yet, many business websites fail at providing basic contact information. Sometimes, it won't be enough just to leave your phone number. There will be situations when you will need more than one way to communicate with potential clients. Of course, that will also depend on the type of business. But, besides your phone number, it's helpful to add your email address, physical address, and links at the visible and accessible position.


Potential customers want to know how to find you

About us page

Simply put, the "About Us" page represents you and your business and helps you establish a connection with visitors. This page is a requirement when you want to share your company mission, goals, experiences, or professionalism. You can display your team, show an example of your work, or visualize your product or team in action. It can be a significant first step in building relationships with visitors.

Detailed product and service information

Try to place yourself into a visitor's perspective. For example, when you are looking for a particular product. You want to see that product, read details about it, check its price, know how to obtain it, and eventually see what others say about it. This is the reason why you need to display complete and detailed information about products or services. Another example is business websites that offer technical goods. Some of them have images, prices, almost everything, and yet, fail to provide specifications about each product. This is a huge mistake and should be avoided at all costs.

Blog on your website

Having a blog on your website is useful in many ways. You can use them to elaborate on specific subjects or products in detail. Discuss industry-specific topics to build authority in the industry. But, it also keeps your website content fresh and improves your SEO efforts. Just don't forget to host your blog on your company's domain if you want full SEO benefits. Also, never forget to include search functionality in your blog. Not only does the absence of a search option make finding topics harder, but visitors find it rather annoying too.

Businessman and businesswoman having a conversation about website features that people value

Overall, there are many business website features that people value and find pretty helpful when visiting websites. Knowing how to make use of various elements, including those mentioned above, becomes crucial. Because you compete with other business websites, the best way to succeed is to understand and know where to invest.

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