Video Streaming Industry is Here to Stay!

Video Streaming Industry is Here to Stay!

Video streaming has changed the dynamics of consuming media among people. To put simply, video streaming refers to any live or recorded media content that is transmitted over the internet and played back in real-time on computers and mobile devices. The variety of streaming content includes podcasts, webcasts, movies, TV series, and music videos. The rising popularity of smartphones, combined with a wide range of high-speed internet technologies such as 3G, 4G, and LTE, has resulted in a significant increase in video streaming usage. 

In addition, the increased demand for digital media-capable devices allows customers to access media material from anywhere on the planet. According to Fortune Business InsightsTM, the global video streaming market is projected to hit USD 932.29 billion by 2028. Rapid digitalization, increased use of mobile phones and tablets, and the growing popularity of online video streaming are all factors contributing to the market's rise. 

COVID-19 Impact: Increased Video Streaming is Boosting the Business

Several industries all around the world faced a hard hit due to the COVID-19 outbreak,whereas the video streaming industry witnessed quite a big surge. As most of the individuals were staying at home due to mandatory confinement measures and health safety compliances, there has been an increase in Video on Demand (VoD) and Over The Top (OTT) subscriptions. 

Majority of businesses have adopted a "work-from-home" strategy due to supply chain disruptions across verticals and containment efforts. This has increased the use of video streaming for business continuity needs such as internal communication, training and development, and massive audience interactions all around the world.

Following are some of the Top 5 Key Players in the Video Streaming Industry:

Amazon Inc.

A well-known e-commerce company, Amazon.com, located in Seattle, U.S. caters to digital streaming, artificial intelligence, and cloud computing services. Along with Meta (Facebook), Google (Alphabet), Apple, and Microsoft, it’s among the five notable companies in the U.S. information technology industry. The firm is regarded as "the world's most treasured brand" as well as one of the most powerful cultural and economic forces on the planet.

Amazon's subsidiaries Amazon Music, Amazon Prime Video, Audible, and Twitch distributes a variety of downloadable and streaming material. The company also has a publishing division. Amazon has a publishing branch, Amazon Web Services, a cloud computing division, and Amazon Studios, a film and television studio. Amazon has the largest global brand valuation as of 2020.

In May 2020, Elemental Link, a small hardware device, was launched by Amazon Web Services, Inc. This device will make it simple to link live video sources to the Elemental Media Live service that will enable cloud-based live video processing.


Popular among millennials and the GenZ, Netflix is one of the most prominent key players in the subscription streaming service market. The company is headquartered in California, U.S. It has a collection of films and television shows that it distributes as well as its own original projects, entitled Netflix Originals. Netflix has approximately 214 million subscribers globally as of October 2021, with 74 million in the U.S. and Canada, 70 million in Europe, the Middle East, and Africa, 39 million in Latin America, and 30 million in Asia-Pacific.

In February 2020, Netflix, Inc., based in Seoul, South Korea, collaborated with Samsung Group to become Samsung's mobile entertainment partner. Netflix, Inc. will create exclusive content for Galaxy smartphone users as a result of this relationship.

In March 2021, Netflix declared that by the end of 2022, it would seek to achieve net-zero greenhouse gas emissions while investing in ecosystem preservation and restoration programs. 

Furthermore, by 2030, the corporation announced that it would reduce emissions and electricity consumption by 45%. 

Brightcove, Inc.

Brightcove, Inc. located in Massachusetts, U.S. is an online video platform company offering a diverse product portfolio, including Video Cloud, an online video platform, Zencoder, a cloud-based video encoding service, OTT Flow, Brightcove Beacon, Enterprise Video Suite, Video Marketing Suite, Brightcove Campaign, a mobile app for creating video-driven marketing campaigns, and more. 

In April 2019, Ooyala, a provider of cloud video technology based in California, U.S. was bought by Brightcove Inc. Brightcove's market position in the online video sector is strengthened as a result of the acquisition.

In October 2019, Brightcove, Inc. expanded its cooperation with Marketo Engage, with the goal of incorporating video content into marketing campaigns.


The Tencent Group is an international technology conglomerate holding company based in Shenzhen, China. Tencent owns Tencent Video, a video streaming website, operates Huya Live, a live-streaming platform, and has holdings in Kuaishou, bilibili, DouYu, and other significant Chinese game live-streaming platforms operators. Its subsidiaries sell Internet-related services and products all around the world, including entertainment, artificial intelligence, and other technology. 

In March 2020, Tencent began testing Trovo Live, a live-streaming service for users worldwide. 

In June 2020, the company acquired Malaysian Video-on-demand service Iflix.

Akamai Technologies

Akamai Technologies, Inc. is a Content Delivery Network (CDN), cybersecurity, and cloud service provider based in Massachusetts, U.S. that specializes in web and Internet security. One of the world's largest distributed computing platforms is Akamai's Intelligent Edge Platform. The company maintains a global network of servers and rents out capacity on these servers to customers that want their websites to load faster by distributing material from nearby locations. 

If a user visits an Akamai customer's URL, their browser is directed to a proximal edge server that can supply the required content through Akamai's domain name system. With complex algorithms such as stable matching and consistent hashing, Akamai's mapping system allocates each user to a proximal edge server, allowing for more dependable and faster web downloads.

In October 2020, the latest version of Access Revocation improved the scale to serve greater audience sizes and faster revocation response times, both of which are crucial in the case of live sports.

Conclusion: The Popularity of Online Video Continues to Grow

The popularity of online video material continues to expand at the expense of traditional broadcast viewing. People like online streaming services because of their accessibility, variety, flexibility, and cost-efficiency. VoD users, unlike traditional TV viewers, are not restricted in their content selection by region. The ability to watch films on the go with the help of mobile apps and high-speed network connectivity has pushed viewers away from traditional televisions and closer to video-on-demand streaming services. Furthermore, this choice of streaming is substantially inexpensive than a cable TV provider's premium memberships making it a popular choice among individuals.

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PurvaSandel is an interior designer but a writer at heart. Her interests are to travel and explore different cuisines. She is passionate about reading, writing, and listening to good music.

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