Businesses today cannot imagine success without an online presence. If your customers do not trust your online presence, building the credibility of your brand is impossible. The outside world sees your business as the value of your brand. Brand value is a collection of impressions that you make on your customers, of which the first one is online. For online impressions, you should build a website that reflects your company.
According to a survey, 87% of clients check the business website before meeting their employees, and 100% admit they leave a poorly designed web page. It clearly expresses the importance of a website.
Six rules to create a website for branding
A website instantly builds the credibility of your brand. You need to present it in the online search of your clients. People are more likely to choose when your website reflects your best self. Here are six rules to achieve this.
1. Define your business and what it looks like
Branding 101 is to know who you are. How can you expect your customers to understand your unique sales position when you cannot? To start, write down five words to describe your business and then narrow it down to one. This word is your mantra in web design and development. For instance, the word describing a Nordstrom-type branding can be “quality”.
Thus, figure out what this looks like. Look at how different companies use colors and fonts on their web pages. Focus on those that you admire. What style do they use to convey their brand? Create a brand guide by putting all these details together in it. Share it amongst your staff members and get feedback from your clients. Also, you can take help from website development company Bangalore, for better results.
2. Creating a logo
An inescapable part of branding is the creation of a logo. Get a simple logo because even some leading brands stick to stylized types. The symbol in your logo does not necessarily mimic what you do. For example, the logo of Mercedes does not contain a car, and that of Amazon does not have a book.
While you create a website for branding, ensure that your logo speaks to the target audience and conveys the spirit of your business to them. Contact a freelancer if you know what logo you want. Else, you can go to a branding agency for help.
3. The picture selection must be outstanding
Choose images that convey the emotion associated with your brand. In most cases, your website must contain pictures of your company, products, and happy customers. Other than that, you can take out images from several online sources of stock images. Some free and affordable options are iStock, Unsplash, and MorgueFile. We strictly recommend you never use any click part on your website.
4. Ask your web development services to keep your website simple
Make an easy-to-use website for your clients. The customers should get what they are looking for with no difficulty. Instead of several words, ask the developers to use white space. Visitors are more satisfied with websites that use small splashes of colors and great photos.
To equalize page complexity, use more colors and light variations. It will send the correct information to the brain of the viewers. The best website to get inspired for effective online simplicity is Google.
5. Create a mobile website
Your website for branding needs to be mobile. More clients use a mobile phone rather than a desktop. A survey concludes that 91% of adults keep their phones with them 24* 7. The same survey also states that while the users are on their phone, 70% of the time, they take less than an hour to take action.
If your website is not mobile-friendly, you will miss a large chunk of potential customers. Even if people do not purchase your products and services, they will keep surfing through your web pages. It is an indication to improve your search engine ranks and get more organic traffic. Google has also announced this year that websites that are not mobile responsive will get lower ranks in search results.
Just building a mobile website is not sufficient. It must be very adaptive with android and iOS phones. Users must get an experience much better than the desktop site. Only in this circumstance, do you convert the visitors into customers. Also, when all the businesses are investing in mobile-friendly websites, you need something different to stand out in the competition.
6. Use SEO effectively
To utilize your website development cost to the maximum, people need to find your website online. Your business must be visible when clients search online. The key search terms will be your business name, services, location, and names of your primary staff. Set up tags for these phrases on the website. Also, use them in content.
Clients mostly find small firms by searching for their primary accountant’s name. When you have invested in a website, use SEO strategies properly so that people find you out.
Final Thoughts
Follow these six rules to create a website for branding. It is the gateway to the future of your firm. Thanks for reading this article. I hope you found it useful & interesting.
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