How To Regain Followers On Instagram

How To Regain Followers On Instagram

When you have a decent number of followers on Instagram, you’ll be able to tell whether your follower count has gone down. Losing followers is a normal process that happens for several reasons. One common reason is that your account may have been shadow banned. A shadow ban occurs when your account or content gets reported by other users. It keeps your content from being shown under hashtags added to the comments section.

Getting followers inorganically in the past is another reason that may explain your loss of followers. Inorganic strategies to attract followers include using engagement groups or bots, paying for sponsored posts or Instagram ads, or joining paid giveaways. Some of the followers you gained by using these tactics might have chosen to unfollow your account or their accounts are being deleted by Instagram.

If you know that your account isn’t shadow banned or you have never resorted to inorganic tactics, then the reason could be that your Instagram niche is in a decline phase. This means that the audience that was once interested in the topic of the niche no longer is. This is why some content creators stop posting and explore other niches. You can check if your niche is in a decline phase by visiting popular accounts and confirming whether they’re losing followers too.

But if your niche isn’t in decline, then it’s probably because of your content. Over time, your audience’s tastes are bound to change. They may have lost interest in your content and discovered similar but better content from other accounts. In that case, you’ll have to take a close look at your content and try different types of content that best suit you.

If you still aren't sure why you’re losing followers, see who unfollowed you and take the necessary steps to regain them. Here’s how you can go about it:

1. Use The Right Hashtags

Hashtags play an instrumental role in increasing the number of followers on your Instagram page. They allow you to boost brand visibility and reach out to your target audience.

Ensure that you use the right hashtags. Relying on repetitive hashtags in every post is a mistake since it will only lead to a shadow ban.

You can use popular hashtags like #love and #fashion, but it won’t always work because a lot of content relevant to the hashtags is published and your content might not reach your audience. So, it’s advisable to go for a combination of not only popular hashtags but also niche ones, which will help you connect with a wider audience. Niche hashtags refer to the industry you work in. Examples include #foodblogger and #travelblogger.

An additional effective approach is to take advantage of hashtag tools. These tools automate the process and help you develop relevant hashtags that will increase engagement rates.

2. Create Engaging Content

Instagram is a visual platform that boasts high-quality images and videos that captivate users. Most content creators post enticing images, so you’ll need to step up your game.

First, plan your content. Come up with a list of themes for your posts and select the ones that best fit your niche. Post a variety of content. Focusing too much on one type of content, like #ootd content or selfies will only drive away followers, so don’t be afraid to test other types of content you haven’t tried yet.

Next, develop appealing content by making use of lighting and creative angles or poses. Before uploading, check whether your images and videos look great on the feed and that your caption effectively matches the post.

Moreover, post regularly. For instance, you can share a couple of feed posts, which are content that show up on users’ timelines, each day.

Sharing high-quality content will be crucial in attracting the right audience, as well as retaining them.

3. Schedule Your Posts

Scheduling Instagram posts is a smart way to maximize your time and stay consistent.

To establish an ideal schedule, determine the most suitable time to post by clicking the Insights button and reviewing the data that the platform offers. You’ll see data that’s broken into different categories: audience, content, and activity. Visit the Audience tab where you can gather information on your followers, such as their active times, age range, and location. Active times are shown in hours or days.

You can schedule your posts based on the information about your followers’ active times. Then use an automation tool or app that can help you create multiple posts and schedule them for publication.

4. Keep Your Bio Clear And Simple

To make a lasting impression on users and turn them into followers, keep your bio clear and simple. You can describe your personality and talk about what you do, using specific keywords that are relevant to your niche audience. You should also link your website and provide additional ways for your followers to get in touch.

Bottom Line

You can gain a lot of followers by sharing interesting content, but you can easily lose them when you stick with one type of content. So, don’t hesitate to try something new.
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