Amazon should be a part of your marketing strategy if you deal with physical products. This platform is the king of eCommerce. It doesn’t matter where your primary store is, having your products listed on Amazon provides you access to millions of customers. However, since there are millions of sellers selling on this platform, you need to come up with ways to stand out from the crowd. One of these ways is to pay to advertise your products on Amazon.
In this article, we are going to share some of the best ad tricks you should not ignore while creating your Amazon ad strategy. So without further ado, let’s get to the details.
Why use Amazon ads?
For the longest time, Facebook and Google have dominated digital marketing. But Amazon has now become the fastest-growing digital advertising space that made up to $10 billion in ad revenues in 2019.With over 300 million users, advertising on Amazon is the best way to get more attention to your products. If you are updating your online marketing strategy, now is the time to break into one of the biggest online ad networks with Amazon ads.
As technology is growing so fast, everyone prefers to do online including shopping business, jobs, etc. Many businesses are motivated by a single goal to change how we see and interact with the world. People think about unique start-ups that change the world. Because every business has something unique to teach us. Look at Amazon and think about what it has different so everyone gets attracts towards it.
Tricks to boost your Amazon ad strategy:
The following are the best tricks for you to maximize the outcomes of your Amazon ads.
1. The use of long-tail advanced Amazon keywords:
Long-tail keywords are ideal to connect with Amazon users with a strong buying intent. This makes keyword research one of the most important aspects of creating an advanced Amazon ad strategy.Long-tail keywords display your products to the right users. These users are genuinely interested in what you are selling. The lack of competition makes long-tail keywords ideal for an online seller. Generic keywords such as “LED lamp” are saturated and far more expensive than a long-tail keyword.
Someone who has just started using Amazon Advertising Services will find it hard to rank for generic keywords and get buyers to click through. Long-tail phrases have low competition and only customers with high purchase intent use them to search for their desired product.
If you want to increase your brand awareness on Amazon, you should start using long-tail keywords to boost your Amazon SERP.
2. Develop well-structured campaigns:
Another great way to optimize your Amazon ad strategy is to bring your organizational skills to play. You need to develop well-structured campaigns and ad groups with the help of the Amazon ad platform.You can run a separate campaign for each of the main categories of the products you are selling. You can make specific ad groups under each of the main product categories to boost sales. For example, if you are selling shoes you can start with the following categories:
• Men Shoes
• Women Shoes
• Children Shoes
You can create specific ad groups under each of the categories. For example, you can divide men's shoes into a group such as formal shoes, sports shoes, and casual footwear. A well-structured campaign will help you create more relevant ads and boost your return on investment.
3. Create data-driven campaigns:
Use data to create highly specific and relevant ads. For that, you need to try and test a variety of images and ad copies. Experimenting with different forms of visuals and words will provide you with the data you need to optimize your Amazon ad strategy.There are four types of Amazon text ads including:
• Sponsored Products
• Sponsored Brands
• Product Display Ads
• Video Ads
You need to test out all four of them. This will help you figure out which type of ads offer the best conversion rate. It will also help you better budget your campaigns. You can also use the Amazon performance dashboard for a breakdown of key metrics of the campaign such as:
• Advertising cost of sale
• Impressions and clicks
• Spending, sales, and orders
• Cost-per-click (CPC)
• Click-through rate (CTR)
4. Product Level Profitability analysis:
Before investing in an advanced Amazon ad strategy, you need to perform product-level profitability analysis. You need to make a list of the products which will benefit the most from Pay per Click advertising. Product profitability refers to the revenue you generate from a product and how much it costs the seller to make a sale.For example, it isn’t ideal to invest $15 in the marketing of a product that only makes you $5.
5. Keep Advertising Cost of Sale flexible:
Your advertising cost of sales should be as low as possible. However, that isn’t what you should aim for at all times. Your ACoS is your ads spend to revenue ratio. The advertising cost of sales of your products should depend on your goals, whether you are aiming to launch a product, boost ongoing profits, or liquidate a product.6. Drive more traffic through other marketing channels:
Amazon PPC marketing campaigns work best when they are used with other marketing channels. To access more buyers, you need to incorporate other marketing channels in your marketing strategy as well. You can use the superior customer support offered by Amazon by redirecting traffic from your social media channels to your Amazon store.7. Be patient:
It may take some time for your Amazon ad campaign to offer the desired results. Once your campaign has been designed, you need to be patient before making further optimizations.You can use advertising settings for example Budget Caps to stay within your budgetary limit. This will prevent you from overspending while you wait for the desired outcomes.
Wrapping up!
Amazon is the king of eCommerce. However, with so many features and benefits, this platform is getting more populated with time. This means you need to choose the right strategy to stand out from the crowd. You need to use the Amazon ads strategy to its full potential. The above-mentioned tips will help you achieve your desired goals with a limited budget and a short period.
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