Branding is one of the most important aspects of any business, and your packaging design is a huge part of that. After all, it's what customers will see first when they encounter your product on store shelves or online.
That's why it's so important to put thought and care into your packaging design. Not only does it need to be eye-catching and memorable, but it also needs to accurately reflect your brand identity.
Why is packaging design so important?
Packaging design is important because it is one of the first things that potential customers will see when they encounter your product on store shelves or online. That's why it's so important to put thought and care into your packaging design. Not only does it need to be eye-catching and memorable, but it also needs to accurately reflect your brand identity.6 Brand Inspirations for Your Packaging Design
1. Coca Cola
Coca Cola's packaging is one of the most iconic and recognizable in the world. The red and white color scheme is synonymous with the brand, and the simple yet effective design has remained largely unchanged for over a century.For example , when Coca Cola launched its first ever aluminum cans in 1955, the design was based on the existing glass bottle design, with the same red and white color scheme and familiar cursive logo. Now, over 60 years later, the design of Coca Cola's cans has evolved slightly, but still retains the same core elements.
2. Nike
Nike is another brand with instantly recognizable packaging. The company's signature swoosh logo is one of the most recognizable logos in the world, and it features prominently on all of Nike's packaging.Nike's packaging design is clean and minimal, with a focus on the company's signature colors of black and white. The packaging often features photographs of athletes or other motivational imagery, along with the Nike swoosh logo and the company's slogan, "Just Do It."
3. Armani
Armani is a high-end fashion brand that is known for its elegant, sophisticated style. The company's packaging design reflects this, with clean lines and simple colors.The Armani logo is prominently featured on all of the company's packaging, along with the name of the product and a minimalist image or pattern. The overall effect is chic and luxurious.
4. Dove
Dove is a beauty brand that focuses on natural, gentle products. The company's packaging is designed to reflect this, with soft colors and a simple, clean design.The Dove logo is front and center on all of the company's packaging, along with the name of the product and a short description. The overall look is fresh and inviting.
The L'Oreal logo is prominent on all of the company's packaging, along with the name of the product and a brief description. The overall look is eye-catching and glamorous.
The current Amul packaging features a very colorful and almost cartoonish illustration of a cow, along with the brand name and product name. The overall look is fun and playful.
Do you need help with your packaging design? Contact us today for a free consultation
5. L'Oreal
L'Oreal is a leading cosmetics company with a wide range of products. The company's packaging is very colorful, with each product line having its own unique color scheme.The L'Oreal logo is prominent on all of the company's packaging, along with the name of the product and a brief description. The overall look is eye-catching and glamorous.
6.Amul
Amul is a well-known Indian dairy brand that offers a wide range of milk and milk-based products. The evolution of the Amul brand's packaging over the years has been fascinating to watch.The current Amul packaging features a very colorful and almost cartoonish illustration of a cow, along with the brand name and product name. The overall look is fun and playful.
Conclusion
Packaging design is an important part of any branding strategy. The right packaging can help a product stand out on the shelves and in the minds of consumers. Any brand, whether big or small, can benefit from taking the time to create eye-catching and distinctive packaging. So, make sure your packaging design is working hard to promote your brand.Do you need help with your packaging design? Contact us today for a free consultation
About Author
Author name: Khurshid Alam
Author Bio -
Khurshid Alam is a brand strategist and founder of Pixel Street, a branding agency in Kolkata. He has over 8 years of experience in the industry and has worked with some of the world's leading brands including ITC, The Hindu Group, Glocal Healthcare, etc.
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