Creating kids' product ideas requires powerful branding. You, however, may not understand marketing or know where to start. There are a few tips here that allow you to build a brand that will remain powerful for years at a time. Read further as you consider the best course of action for your company. You may not build the marketing program on your own, but you can bring good ideas to the table.
Characters Should be the Face of Your Brand?
Characters can be the face of your brand because kids connect with cartoons and random characters more than people. You cannot be the face of your business as the owner because kids do not care enough about adults to like you as a spokesperson. However, you can create a fun character or series of characters that market your items. You could start by creating a food character for your baby dining chair, and you might create a sleepy character for your cribs or beds. Think outside the box so that you have a customer-facing team of characters.
The Colours Matter
Branding is important in marketing. You should think of how your logo speaks to kids and parents. The colour of the logo is essential, and the colours used in the logo will say quite a lot about the personality of your company. If you want to be bright and lively, light blues, yellows, and oranges are perfect. If you are marketing your company to girls, you can go for pinks and pastels. Boys like darker and more vibrant colours, and you can mix the two if your company makes products for boys and girls.
Think of the Parents
Your marketing plans must include parents. Unfortunately, kids don’t have any money to spend. You want the parents to trust your company because they are spending money on your products, but there are several levels of trust that you must consider. First, look into the safety of the product. Remove all small parts that could be a choking hazard. You might use recycled or organic products, and you can explain to parents that you have approval from foundations or certain corporations that verify you make amazing products.
Be Consistent
You must have a consistent marketing plan that never stops. Marketing your company is an ongoing process, and part of that process is putting your name in front of as many people as possible throughout the year. Yes, you want to be consistent, but you should also target different holidays or events. You should always have a birthday special, and you can target different holidays that speak to different times of the year.
Build a Brand Today
As you build your brand, remember that you can have the opportunity to create unique characters to represent your business. You can use any colour you like to improve your overall marketing plan, and you should be as consistent as possible. Go above and beyond to receive certifications and approvals from companies that build parental trust while kids go wild over your products.
About the Author
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.
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