The iTunes era which had always made it possible for users to search for a song, music video or even TV show will be drawn to a close.
The iTunes music platform no doubt played a vital role in Apple's global growth in the early 2000s, and it caused a massive music revolution completely destroying music retailers who made money from in-store album purchases.
The iTunes platform was first unveiled at the 2001 Macworld Expo, creating a frenzy among industry experts and customers alike.
Anyone who had access to an Apple device at the dawn of the millenium could readily access a monumental amount of content from the easy to use platform.
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