For doing this, it is essential to assess your current website, and fix your website woes as well as weight it against the digital marketing matrices.
Website audit sounds to be a lot of work when you come across it for the first time, but this is doable if you do a bit of preparation and become knowledgeable about it.
There are a lot of tools available now, which will help you run a website audit against established criteria like the Marketing Grader of HubSpot, which can give you top-notch audit results. If you are planning to choose some self-audit kit for your website audit, here are some steps to follows.
Step 1: Set the criteria
Some major categories to consider while setting the auditing criteria are:• Marketing and sales goals.
• Effectiveness of data and analytics
• Website design
• Content Management System
• Ease of management of a website
• Website usability
• Structural quality in light of SEO
• Website content
• Security features etc.
You need to subcategorize each of these areas by preparing the audit questions and then to run the comprehensive assessment. As described at site audit site improve, you may try to apply a grade point scale also to answer to each of these questions based on the evaluation.
Step 2: Prepare a spreadsheet to stay organized.
If you are doing a self-audit, then a spreadsheet can be a handy tool for in-depth analysis. Make notes about the priority web pages and then grade each page based on various sections (like finding broken links or content spelling errors etc.)Once on completing the audit, you can next assign the priority levels starting from high, medium, to low based on the intensity of the issues, and based on the immediacy of changes needed. All the audit findings may be of the same weight.
For example, a financial service may have many compliance issues related to social media, so having social media icons on their web pages may have a lower priority.
Step 3: Check the budget guidelines
If you are ending up with the need for a comprehensive redesign, there the first consideration to be made of is about the cost. As a website is the digital face of any business, it is considered to be the first impression of your brand. It is the entity which may invite a prospect to trust your brand or turn away. So, a performing website is an entirely worthy investment.Make a proper estimate in terms of a website redesign to ensure compliance based on the audit findings. Also, consider the long-term maintenance costs to keep your website on top, and then prepare a convincing proposal to present it to the financial decision makers.
If you do a thorough, methodical audit of your website, then you will be equipped with hard data and projections to put forth convincing arguments in favor of preparing a new site of modifying one.
If you are a business owner and want to revamp your website for better performance online, then it is advisable to take the service of professional web audit experts to do it effectively.
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