It’s said that content is king, but don’t you think that
traffic is better? Like imagine writing some hundred dollars worth original and
quality article then share it to your seven hundred Facebook friends and relax.
Not everyone will be interested in that your topic and not all that are
interested in it would see it. At the end you see yourself getting less than
fifty post views and you are contemplating to quit your blogging career.
Don’t quit yet, blogging is something more than just writing
posts. You have to give your posts quality titles that you too would like to
click on seeing them. You can’t expect people to click through “dull headlines”
or even return when others share them. You also have to chip in those titles and
keywords you assume the people would use in their search engine query.
Include things like, “What killed J.K?”; “How old is J.B”? And
“Who are TalkTalkTwins?” etc. The internet is now very competitive and you have
to be extra careful to succeed there. No one wants to land in the second page
of the Google search results because people rarely go there. Almost all your
desired results would have been displayed on the first.
No one fully knows Google’s algorithm and criteria for ranking.
All we do is to assume and work on researches. However, there are some people
who are experts in search engine optimization that you should contact for your
desired results.
Things to consider when choosing your content titles
There are so many things you have to consider first before
choosing your content titles. You should check out the length, optimize it for
search and social or both and many others.
1.
Your
title: That is the first thing you have to look into. How catchy is my
title? Make them look uncommon. I remember this YouTube video I was watched
titled, “You’d hate Justin Bieber after watching this!” I watched it to see
what was up but do you know, I never hated JB after watching that. They told
some wrongs Justin actually did, but that was not really enough to hate him. I
still play his music of course. Be very persuasive and a bit exaggerative in
your titles. If your posts contain news that might have gone viral, then give
the heading in a different manner.
2.
Time:
Do you know that Google indexes you with time? You should also be careful and
very clever in timing. I post videos of music before they are released so that
I would be indexed before they are released. Immediately they are released,
bloggers would be trying their best to carry it but by then I just edit my old
post and I would have been indexed. Once you hear that a musician would send
release a video today, write a post with an catch title and wait for Google to
do the rest.
3.
Accuracy:
You can exaggerate but please do not tell lies. Don’t tell them things that do
not exist in the post or they would just visit and never return. This is major
reason for your bouncing on your sites. Tell them what really happened in a
catchy manner.
4.
Keep
it short: This is very essential. Keep your headings as short as
possible. Bear it in mind that people don’t really enter long queries in the
search engines and so why would you not play your own role well? Researches
also show that short content titles tend to do better than the long ones.
Search engine optimization is not really
expensive to carry out. You can do it yourself and still make it to the first
page of Google and the traffic would be booming. There are so many free tools
that can help you achieve these and I advice you use them effectively
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