Expiring Data Bundles: Why Telecommunication Companies Should Get Rid Of Them

Expiring Data Bundles: Why Telecommunication Companies Should Get Rid Of Them
Sometimes it shocks me that I'd have to subscribe to an internet bundle with my money and then watch it expire after a speculated period of time.
So many wonderful data plans are being rolled out by the various telecom firms on a regular basis. Taking a look at the various available data plans you'd notice one thing in common-: they all have a validity period.
Wouldn't it be nice if Airtel allows me to use my 1GB data till it exhausts?  Why must I have to use it in a hurry before it expires in a weeks time?
It is true that these telecom firms inform their customers on the expiration of the data before and after the purchase the various bundles. The expiration periods vary with plans but includes day, week and monthly intervals. This is fair if I might say, but not fair enough. Why are companies around Africa being sued because of expiry data bundles?

According to a news that appeared on nairobinews.nation.co.ke, Safaricom recently surprised their customers by scrapping off the ‘expiry dates’ on data bundles. The announcements, which appeared like a promotion and in fact, coincided with Safricom’s 19th birthday wasn't really made out of the company's decision.
It was a response to a complaint filed before the Communications and Multimedia Appeals Tribunal, by Adrian Kamotho. Mr. Kamotho said he was aggrieved by the high cost of data and frustrated by the arbitrary expiry of hard-earned bundles. He also wanted telecom companies (Safaricom, Airtel and Telkom Kenya) to stop depriving consumers of their unused data based on the data expiry model.

In October 2019, the Ghanaian government issued a directive to telecommunication operators in the country to to do away with expiry of data bundles and airtime that are purchased by consumers.
Prior to the information, the only Ghanaian telecom company that offered data bundles without expiration date was the AirtelTigo.

Telecommunication companies and regulators should seek to satisfy their customer’s interests above all. What is your opinion? Would you like your telecom operator to scrap off the ‘expiry dates’ on data bundles? Kindly leave us a comment below and don't forget to share with your friends.

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