Artificial Intelligence is the theory and engineering of machines and computers capable of executing tasks involving human intelligence. It includes decision making, planning, action, visual analysis, and real-time language translation.
AI is mainly a cloud-based operation because of the amount of big data it needs to generate patterns and predictions. Moreover, Artificial Intelligent systems have a significant influence on how businesses operate and develop. One of the critical ways AI benefits businesses is revamping UI and UX website designs to provide meaningful customer experiences.
Businesses can streamline their processes and quickly implement strategies in creating a website and its web applications. They can synchronize the AI with evolving trends, get a better understanding of user behaviour, improve responsiveness, and more.
Companies can also enhance their overall website user experience. AI can help businesses and enterprises concentrate on landing page design and other trends.
Indeed, AI is here now and will continue to impact industries significantly.
Here are some ways that you can integrate artificial intelligence to your website:
1. Visual and Voice Search Improve User Experience
How visitors browse the content of your website is critical as it determines whether they find what they’re searching for. Therefore, using different types of search tools like visual search and voice search can boost UX (User Experience) of your site. UX is how customers experience your website, and if that experience is easy, seamless, enjoyable, and meaningful to them.Both search tools are used widely on bigger websites like Google but also work well on smaller websites. Visual search gives users a new way to access your website, which is extremely useful for e-commerce websites. Adding a voice search is also a great way to boost the mobile-friendliness of your site.
And further, these search tools can integrate artificial intelligence to boost performance. These steps can optimize your visual and voice search tools:
• Choose an AI with visual categorization features.
It allows visual search easier and more efficient if the website AI program can categorize and arrange your site’s visual components. An example is Clarifai software. It is a computer vision and artificial intelligence platform. It is made for data scientists, engineers, researchers, and industries to explore the whole lifecycle of artificial intelligence.• Voice Search and Conversational AI Are Transforming SEO.
Voice search differs from standard searches. Get an AI with a more conversational approach, like the famous Siri, Alexa, Cortana, and Google Assistant.These virtual assistants are household names and have become a regular part of our lives. In the past decade alone, user reliance on voice search assistants has exponentially increased. Now, we use them to find anything and almost everything that can be searched.
Right next to the heels of voice search is conversational AI. It is estimated that by 2021, 50% of all searches will be voice searches. Therefore, you need to refine the rank zero snippets. It is essentially the only response that voice assistants can provide while answering user queries.
Visual and voice search tools should come to augment, not to replace, your existing search system. The system you already have, along with these additional tools, will improve the overall user experience on your site.
2. Website Building
Website development—design and building—can be complicated. It can be challenging for those with little to no experience in site-building. Many popular website platforms are now incorporating artificial intelligence to make web design and building much easier. You can enter a few simple data points using AI tools and have a wholly configured website built for you in minutes.Although most large businesses tend to build their websites, site-builder software is a lifesaver for small or new businesses.
3. Well-Designed and Fully Customized Landing Pages
Customized landing pages and web pages can help websites give tailor-made image recommendations for its products, solutions, or services. These recommendations are based on the preferences and choices of the viewers. Also, AI helps to build the website according to the interactions on the product page.These images can be optimized for branding and enhancing user experience. Users can be shown specific products based on their previous purchases or preferences. Through AI, online store retailers can better understand the purchasing behaviour and preferences of their buyers.
In addition, individuals can be classified on the website and can select images relating to their preferences or categories.
4. Chatbot to Enhance the Customer Experience
A chatbot is an interactive live chat option. It can improve the website’s customer experience, as a chatbot assistant can support users right away and answer routinary questions quickly. The need to escalate to a human customer representative is minimized to the most critical, severe, or high-quality calls only. Chatbots can also guide users on the right page for whatever they need on your site.Running a 24/7 customer service hotline can be expensive. But with AI-powered chatbots, you can run a 24/7 chat assistance service without multiplying the costs. It greatly increases the conversion rates. Users do not have to wait for an available human customer agent to be available to answer questions.
Some chatbots run on typical chatbot software. But it is better to get AI-powered chatbots. They can learn better ways to communicate and respond to your customers, as it gathers more relevant data with time.
You may opt to employ a web developer to make a custom chatbot for your site. You can also use an AI chatbot tool that can be added to your platform.
An AI chatbot will not be able to answer all of your users’ needs fully. It is why AI chatbots are not meant to replace but to augment your customer service needs.
5. Search Engine Optimization (SEO)
Google processes over 63,000 searches per second, per day. You need to rank well on Search Engine Results Page or SERP. Doing so allows your website to tap into all that traffic coming into Google.Landing on the first page of SERP is difficult, and the SEO process never ends. This is where AI technology comes in to help you optimize your pages for SEO.
Website owners and developers benefit from advanced SEO tools. They can precisely identify website and content issues and provide accurate solutions to boost SEO rankings. Most CMS (Content Management System) is now powered by AI, like the following:
• Insight tools: Bright Edge and Pave AI
• Automation tools: WordLift and Alli AI
• Personalization tools: Acrolinx and OneSpot
6. Personalization for Increased Conversions
Businesses need to start adopting artificial intelligence and machine learning on their website, especially for eCommerce sites. Businesses will be groping in the dark without precise tools to predict trends, see where the site is lacking. With AI, you get accurate solutions on how to boost SEO and conversions.AI-powered sites can gather much-needed data. The data includes customer’s preferences, buying decisions, bounce rates, dwell time, CTR (Clickthrough Rate), and many other factors. All these factors contribute to a website’s success. With personalization, you can send the right campaigns to the right people and get optimal results.
7. Better Analysis Improves Sales Performance
If you have an eCommerce website, you know how vital your sales output is to the success of your business. One approach to boost performance and increase profitability is through thorough analysis. Carrying out routine analysis of your site and advertising campaigns will help you find problem areas in your campaign. It will be easier to improve your SEO when you know what to do.Much automated software can assess current performance and make useful recommendations. Even so, AI can improve this process even further. Here are ways AI improves analysis and sales performance:
• AI can build a marketing persona:
The data gathered by the AI will help you identify your target audience and create a persona around their desires and expectations.• AI can analyze your conversations with customers:
AI applications such as Dialpad can evaluate your conversations and make recommendations based on their analysis.• AI can streamline the sales process:
AI tools like Nudge can also help your team streamline the sales process by giving insight into your target market. AI tools can also provide suggestions to individual sales team members. Through AI, they can be guided about the next measures they need to follow to close a sale.Conclusion: Turn Every Move You on Your Web Into Profit
In the early stages of AI research, people had a lot of uncertainties about AI technology. Today, however, AI is seen as the future of technology. AI is now used in various capacities in different industries, especially across the digital world.As a marketer, the more knowledge you have about your target market leads and customers, the more successful your campaign will be. AI facilitates the data analysis in this regard, so much more than any marketer or developer is capable of.
But that does not mean AI is out to replace us. AI augments where we are lacking, like accurate predictions on market behavior. These predictions are made based on the big data that AI accumulates, and the goals we set for AI to accomplish.
AI helps marketers and developers adjust marketing strategies accordingly, even in the middle of a campaign.
In terms of tasks, we can now delegate low-tier or repetitive tasks to AI. This way, your team can focus our time on high-quality tasks such as strategizing, planning, and corporate decision making.
In this way, we can make every make any post, campaign, or ad a focused, strategic marketing move.
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Mayleen Meñez
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