It’s important to promote your android app to get a good number of downloads. If you have developed an android app and want to promote it then this useful guide is for you. You need not worry about the cost of promotion because some strategies are free to improve but they can bring you good results.
However, you will also need some paid promotion strategies along with these free strategies. Now read this article to learn about the best practices to promote android app effectively.
Best Ways to Promote Android App
Using social media, customer feedback, and joining android communities are some of the best practices for promoting your android app. Here is a quick overview of the five ways to promote an android app:
• App Store Optimization
• User’s Feedback
• Social Media Marketing
• Influencer Marketing
• Android Communities
Now let’s take a look at each of the above ways, how they can help you to promote the android app effectively.
App Store Optimization
First of all, you need to optimize your app on play store. If you are not aware of how to implement ASO strategies here are some techniques you can apply:
• Visit the Google Play Store, search for your app’s name. If you can’t find your app easily, go to the app and try to optimize the title and description of the app by adding a relevant keyword.
• Next, focus on the design of the icon of your app. You can take the help of the reviews about the icon from your customers. If you get negative reviews for the icon, consider changing the design.
• Then you need to check the images or presentations of the app. You can use a short video which is a great way to level up your strategy. Because a preview video has more impact than just images with descriptions.
• Finally, you need to write an interesting and optimized app description. If you don’t know how to do that, you can conduct a small research on Google on how to write app descriptions. Or you can also follow the above link to promote an android app where you can find some useful information on app description.
Now let’s move on to the next strategy where you can use the customer’s feedback as a promotion strategy.
Customer’s Feedback
Customers’ review is also a part of the previous technique. However, you can use this strategy separately because the customer’s feedback is a continuous process. You will need this at every stage starting from creation to development, app launch, and even after customers are using them. It helps you to offer better services and build a good relationship with the customers.
Social Media Marketing
Social media marketing is one of the most effective ways to boost your promotion strategy. You can use various social media platforms such as Facebook, Instagram, Twitter, for promoting your android app. You can also use the paid ads to bring more results. You can also use the banner bit marketplace to promote your app.
However, you need to focus on quality rather than quantity. It does not matter how much content you offer, it depends on the quality of content you post in your social media profiles.
Influencer Marketing
Influencer marketing is a great way to promote your app. There are a number of experts who have a large number of followers that can help you boost your app promotion. They have a good audience base and they can impress a lot of people.
One of the best platforms for reaching out to influencers is YouTube. Today, YouTubers have a great impact on the society, so you can connect to a YouTuber who is an expert in your field and recommend your app on their YouTube channel.
Android Communities
Last but not least, the android community is a big platform. There are many android review websites, blogs, that are focused on recommending different useful apps for people. You can connect these sites to promote your app.
There are also many android forums and groups who can help you promote your app as well as you will get some insights about your app. They can help you improve your app by giving useful tips. Some examples of the android development communities are AndDev, Android Developers Forum, Reddit, etc.
Another great way to boost your app promotion is to offer a referral program in these groups. It may cost you some bucks but it’s a great way to promote your app. This is one of the best-paid methods to gain new customers.
Conclusion
Hopefully, the above five steps have helped you to learn how to promote your app effectively. Now use the methods to gain new customers and promote your app. Consider the customer’s feedback that can help you improve your promotion process. However, that depends on your quality of service and how many people will be engaged in the app. If you have any queries, please share them in the comment section.
We give you the best daily information on news, technology, lifestyle, career, health tips, agriculture, business and entertainment. If you can write very well and want to make a living writing online, click HERE!