Technology is the most useful thing that has ever happened to the world. It has made life simpler and a lot easier as compared to the previous times. The introduction of smartphones and mobile apps is by far the best outcome of technology. Now, people can shop online, clear bills, send and receive payments, look for a service, order food, book appointments, sell their products and services, and whatnot using dedicated apps. Using technology has its own perks not only for the buyers but for the sellers too.
Customer spending and their lifestyle patterns have changed as a result of the rise in the dual-income families, the use of smartphones, and mobile apps. A regular shopper might fail to carry his wallet but there is hardly any probability for him to step out without his smartphone. A recent research indicated that almost 87 per cent of individuals accepted of themselves being dependent on their smartphones for most of the shopping and transaction-related activities.
Why Mobile Apps?
Today’s age generation demands comfort in everything, be it working, sending text messages, or even shopping. For the sake of convenience, most individuals are resorting to online shopping via mobile apps. The mobile apps are most commonly used by younger and educated groups. As per a recent research conducted across 11 nations, it was observed that the individuals who are below 30 years of age are more likely to use smartphones as compared to the ones who are 50 years of age. It was also indicated by a research that the use of smartphones is seen higher in educated individuals in comparison to the ones that are less educated.
The use of mobile apps has enabled the FMCG sellers to engage with their potential and existing customers with a lot of ease and convenience. The influence of mobile apps on fast-moving customer goods is getting stronger as most of the shoppers are going web-savvy and resorting to mobile apps for online FMCG product shopping. With the help of shopping apps, shoppers can now review different FMCG companies online and learn about the availability of the products, offers, and home delivery option provided by each one of them and accordingly shop from the seller that best fit their requirements and expectations.
Perks of shopping online on mobile apps are:
1. Potential buyers can take a look at the supermarket online on mobile apps
2. Potential buyers can learn about the products available and their prices
3. Potential buyers can choose from a wide range of products at the comfort of their home
4. Buyers can buy grocery online at the best price using mobile apps
5. Online grocery delivery option will enable the buyers to receive products at the delivery address specifically provided by them
6. Payment can be made via cash on delivery, net banking, UPI, and cards
7. Shopping on app saves a lot of time and physical harassment
8. Access to various types of offers, cashback, reward points, etc
9. Hassle-free returns
Influence of the mobile apps on the FMCG market
FMCG market is rapidly growing since the introduction of online selling concept. There is a significant rise in the overall sales as the FMCG participants are now able to engage with their shoppers in real-time. Leveraged sales and huge profits are the most probable outcomes of the impact of mobile apps on the FMCG market. It has also become convenient for the buyers to shop from a supermarket online and get their desired products delivered to them in real-time. Now FMCG market employs more people as a result of online selling. There is a constant hiring going on in the industry as there is an ever-rising need of delivery staff, customer care executives, storekeeper, and other backend coordinators. This sudden rise in the employment in the FMCG sector has lowered down the rate of poverty and has positively impacted the world’s economy.
Conclusion
The use of mobile apps has created a wholesome expansion opportunity for the fast-moving consumer goods market. FMCG market has now become a more profitable industry in comparison to the previous times. With the rise in sales, the FMCG market is able to cope up with the supply requirements and employ more individuals as well. The recently started online supermarket in Pakistan is one fine example of the growth of the FMCG market as a result of the ever-increasing use of mobile apps. Buyers can now easily use mobile apps and look for supermarket online, buy grocery at the best price, and opt for online grocery delivery in real-time.
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