Our clothes all get dirty and when busy, we go to the dry cleaners. Laundry and dry cleaning business is a type of business that sells well in the urban areas more than the rural areas. Many working class men in the developed Kenyan cities like Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, Thika and Kitale are so busy that they barely have time to do their laundries.
They are in need of experienced and professional dry cleaners that would wash, iron very well while keeping to deadlines. Also some clothing materials like suits are natives are better off when handled by professionals than just anyone.
Dry Cleaning Business In Kenya
If your're interested in venturing into dry cleaner business in Kenya, things you should know include:• Prepare your business plan
A business plan is imperative for the success of every business. It'll guide you through the process of developing while acting as an outline for everything that needs to be done to achieve your business goals.
Your business plan will contain all the details on the costs, cash flow, laundry and dry cleaning equipment maintenance provisions. You can read more on the step by step guide on how to write a professional business plan.
• Acquire the necessary licences, business permits and insurances
To legally run your business in Kenya you need to register it with the government and other necessary authorities. You'll need to get licences, business permits and insurances for operating your business.Registering your business also helps in earning your customers’ trust. It'll also grant you access to benefits like tax form (which will be gotten from the Kenya Revenue Authority) and employer identification number.
• Choose a good business location
Your choice of location will influence your sales and the kind of customers you'd be getting. Dry cleaning business thrives better in the urban areas than the rural areas. Inasmuch as the cost of renting shops in the cities are far more expensive than the rural areas, it's better to go for the developed cities when given the option.The location should be easily accessible to your customers. The building or your business room should be as large as possible to accommodate the reception area, sorting area, storage for all the chemicals and machinery needed in the business. You should also put the space for hanging finished clothes into consideration while setting up the business. Please refer to this article for a comprehensive list of all the items and equipment needed for running a dry cleaning business.
• Purchase of equipment
You'd be needing different equipment ranging from washing machines to generators and even hangers, buckets, conveyors, basins, electric irons and more.Try purchasing the equipment from reliable stores to avoid them breaking down in the course of running your business.
• Hiring of staff/personnel
You'll need to hire staff or employees that will be helping you in carrying out different tasks in your business. The hiring process should be very efficient to enable you hire only efficient staff.You'll be needing a team of staff ranging from a delivery driver who'll be delivering and collecting laundries to an alternation specialist.
• Marketing the business
This is one of the most important part of every business and shouldn't be toyed with. The more you reach out to people, the more they learn of your services and patronise you. There are so many advantages of advertising that no business will ever want to run without budgeting for ads monthly.You can offer discounts to new customers to try out your business. It works very well and can help you build re-curring clients.
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Before you leave, also check out our next article on 7 easiest ways to raise capital for your startup. Nos 3 and 4 are very easy and effective!
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