Web developers link the web pages of their clients to their social media accounts and even allow content to be shared using social media buttons and this are effectively managed by internet marketing companies. These buttons promote the activity in social networks because the user does not have to copy the link of the page and then access his account to publish content. In other words, the process is simplified and performed faster.
However, before implementing social media buttons on your site, there are 5 questions you should answer.
What social networks should I include?
Deciding which social networks your website development company put on the buttons of your website is very important, especially since there is a wide variety of social networks today. Usually, Facebook and Twitter are considered the most basic (and popular), but if you have studied your target audience, you probably notice that they also use other social networks. Be sure to take them into account when you consider the social networks to include on your website.If you currently do not have the necessary information to determine what other social networks your target audience uses, then it is advisable to start with Facebook and Twitter. Over time, you will notice that they use other social networks and you can include them as buttons too.
What type of button should I use?
Part of social media marketing strategy is to include social media buttons where the brand has a presence. By clicking on these buttons you will go directly to the account of the said brand in social networks and you will be able to see their latest publications and join as a follower. These are the most common buttons on any website.However, it is also useful to have the buttons to share specific pages on social networks. While it is true that this feature is quite helpful when your site is a blog, it could also be useful when your website offers a new service or product. If the user decides to share that information on social networks, it is as if they were promoting your product.
Should I use a standard design on my buttons or customise it?
Both options have their advantages and disadvantages. On the one hand, personalising your buttons is a way to strengthen your brand, because your website development company can design them to fit the specific style of your website.However, on the other hand, if your buttons are too "unique" they may go unnoticed. It sounds contradictory, but this situation occurs because the user is already accustomed to a certain type of design and recognises certain characteristics of social media buttons. Then, it could be confusing for the user and could not pay attention to the buttons as he does not recognise them as such. A balance must be found between the originality of your button and its recognisable characteristics.
As for the standard buttons, its great advantage is that many people use them and that is why you are sure that they work correctly and that the user recognises them as social media buttons. The disadvantage is that these buttons look like any other and may "clash" with the style of your website. Nevertheless, the risk with custom buttons is very large, so most sites use the standard buttons.
If you decide to use custom buttons, be sure to perform pre-tests to identify if it is easy for the user to recognise it or not.
Where should I place these buttons?
Social media buttons must be visible. To do this, you must analyse your entire design and evaluate how you can highlight your social media buttons. A commonplace for these buttons is in the footer or on the side. Some other sites place them in the upper right. That way they make sure they get the attention of your users.Other sites decide to put it at the top and also in the footer or in the contacts section. It is important to consider this as a person who has just entered your site and decides to navigate through it is likely to go through other sections. Perhaps, when finding out enough, just decide to review your account on social networks, that is why these buttons are placed in strategic places.
In blogs, the buttons are usually placed at the end of each article, although there are some other blogs that add the buttons at the top, after the title of the article. However, it seems more appropriate to include them at the end of the article as it is obvious that a person will share it after reading the content. The option to place them at the beginning of the article is valid, but it works best with small articles such as short news or lists.
Do I have to place my account updates on social networks?
It is a fairly widespread practice to place side widgets where the latest news from your social media account is displayed. It is especially useful in online stores or services that present continuous updates and improvements. Or those brands that organise events or special discounts.It is an excellent way to inform your users. Also, including these types of widgets is part of what is called "social demonstration " in marketing. If the visitors of your page notice the number of followers you have on social networks, they will have greater confidence in the brand.
Author Bio:
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring latest technology trends, entrepreneur and startup column. She also writes for top app development companies.
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