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How to Optimize your Blog Images for SEO

How to Optimize your Blog Images for SEO
Image optimization is a great technique to make your blog load faster across any devices. It also helps to increase the traffic to any blog via Google image search results.
Having a properly optimized image on your blog will help you to boost the SEO of your site. If you optimize images improperly, then it can leave a bad impact on your SEO. Unlike Wordpress, in Blogger you have to manually optimize your blog images. Below 5 tips will clarify all your doubts in minutes.

Why is Image Optimization Necessary?

There are many reasons why you should consider using image optimization techniques. Below are some of them:
- Drive massive amount of traffic via Google image search and Pinterest.
- Increase the SEO performance and reduce bounce rate of your blog.
- Reduce the size of your blog and make your site load faster on any devices.
- Use of custom images can grab the attention of other bloggers in image search result. If they use your picture, there are chances that they might provide you a credit link.
- An image provides more information than a thousand words.
Tips for Optimizing your Images in Blogger
Compress images before uploading: Before uploading any pictures to Blogger, you should optimize the image using photo compressor tool like TinyPNG. This tool will help you to reduce the size of your picture without losing quality. In this way, you can use high-quality photos in your blog posts. In another way, it will help your blog load faster across mobile and desktop by reducing the size of your site. Consider using image title and alternative (ALT) tag: I think you might know that search engine like Google uses web crawlers to understand the concept of your blog. The bots don't understand your picture, so this is why you need to add Image title and alternative tags to easily let them know what is your image is about. The main goal of the image title alternative text is to provide a description to the image file. It is also a place where you can put the keywords in your image. This can help you rank image search results for target phrases. But keep in mind, no to make it spam with lots of key phrases. For better optimization, use around 3 to 6 words. Consider using the caption to describe your picture: According to Wikipedia, captions are a few lines of text used to explain or elaborate on published photographs. In short, a caption is the text description that appears right below the images in your posts. You can use this caption feature to describe any picture or to provide any credit link to other sites.

How To Insert Title & Alternative Text Into Images?

Adding Title and Alt Text in blogger is very easy and good for SEO. Just peform the below steps carefully:

For Blogspot users, on your Blogger post editor, upload an image and click on it. Now a horizontal small line will appear to customize your photo, click "Properties" and insert the title text and alt text and press OK.
optimize blogger images
Congratulations! You have successfully optimized the image of your Blogger post.
For Wordpress users, use popular plugins like; PB SEO Friendly Images, Seo Optimized Images, and SEO Image Toolbox. These SEO plugins will automatically add the title and ALT text wherever they are missing. Once, you install one of these plugins to your site. Set it up by choosing the options and the plugin will automatically insert the title and ALT text whenever you upload an image file.

Conclusion

In this way, you can easily optimize the Images for your blog posts. Next time whenever you upload an image file to your blog, make sure you optimized it for SEO to rank higher in search results.
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