How to Optimize Your Website for Mobile -Best Practices in 2018 - Information Guide Africa

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How to Optimize Your Website for Mobile -Best Practices in 2018

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How to Optimize Your Website for Mobile
The website that you create must also be optimized for mobile and portable devices.
You can optimize a website for mobile and portable devices by using tags, titles, optimizing its speed and user experience. Compared to the websites that load on the desktops, mobile users spend lesser time to stay on the page. This makes it important for you to overhaul speed of the webpage for mobile and portable users. The AMP project by Google helps in speeding up and optimizing the user experience for mobile users. It is an open source project.


Create a responsive web design for mobile users

An ecommerce business or any website gets better traffic when they create a responsible design and web layout for mobile users as well. All the content that is displayed on the website must be adjusted to the dimensions of the mobile no matter what type of Smartphone the user is using. It is quite challenging to create a responsive design for mobile users, however, it is important to gain more traffic and reach ability for your website and business. A responsive website that you create for users syncs with the user behavior and screen size of the mobile phone that the user is using. 

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It also includes page load speed. Run tests using tools that display the speed of the website. Use keywords and Meta tags to optimize the titles of the posts for mobile phones as well. Using Local SEO is beneficial to optimize your website for mobile phones. You can also use old school practices that use HTML, structured URL formats, and SEO page structure to make them searchable and readable on the mobile. 
How to Optimize Your Website for Mobile

An intelligent and responsive web design is a layout, structure, grid, images, and the mixed content that easily switches to the resolution of the screen on which it loads. A good website that is optimized for mobile phones and portable laptops loads quickly on any mobile phone regardless of its screen dimensions and configuration.

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Optimize for video search

One of the most popular content that is viewed on the mobile phones is the video content. To provide a better user experience, spruce up the design for loads videos better. The content that you post on your website and social media pages must be able to load within a few seconds on any mobile phone. On mobile phones users prefer to watch videos instead of read the text content. 


Make the content available for voice search

Make the content available for voice search

Google Home and Amazon Echo are voice assistants that use the AI technology to search data using voice search. It saves time and efforts on the part of users. Making your website available for voice search on the mobile phones gives more traffic from various demographics. When you include voice based searches apart from the text based searches, you are expanding the scope of being searchable on the mobile phones and portable platforms. You can also optimize the website for mobile platform by using the near me searches, which is considered one of the best practices for optimizing mobile searches. 


Create a better user experience

For mobile searches, create a better user experience by creating a good layout, heading, and content that are easily viewable on the mobile as well as portable platforms. By implementing these ideas you can expect 50% increase in organic search on the mobile platform. 


The goldmine of backlinks

Backlinking is not what it used to be. You have to use back linking to authoritative sites and that too prudently. As per the new guidelines, you can no more stuff back links in website in the hope of getting a better rank. As per the new guidelines and algorithm, content and SEO techniques for all platforms must adhere to webmaster guidelines. When it comes to using back links you need to do your homework and ensure that you are not overdoing it on your website. 
How to Optimize Your Website for Mobile -Best Practices in 2018


Avoid making a second website for mobile platform

Use a responsive design that works well and gets adjusted to various platforms. You will incur wastage of resources and time in creating a separate website for mobile platform that has duplicate content of the original site. This will not help getting a good page rank. In fact the rank of your website might just tank. 


Choose a good font and size of buttons

Creating a responsive layout that switches to mobile phones easily requires attention to minute details on your part. You need to choose a font and design of buttons that are user friendly and easy on the eyes. Choose designs and formats that make it easier for the user to browse through and navigate through the website easily.


Use YouTube video clips 

Using videos for targeted audience works better than text, especially for mobile platforms. You can use the YouTube video clips as their embed code is compatible with mobile formats. If you have many videos uploaded on your website, using YouTube video clips makes your website responsive for watching video clips on mobile phones without any hassle. By default YouTube video clips are mobile friendly that saves you from a lot of hassle of following a few steps. 

Using high resolution pictures

Most of the smart phones have high definition screens. When you use high resolution pictures you are providing an outstanding user experience. This way user will not view blurred or pixilated pictures on their screen when they load your website. High resolution pictures give a professional look to your website. 

Using featured snippets

Snippets are the answers that you see that get displayed in the search results when the user posts a query on the Google. You must post featured snippets for your website so that mobile users can know what your website is all about given by the description in the answer box. Users who are looking for quick information can look at these snippets and get what they are looking for. 

Google also has an algorithm that ranks websites based on the performance of the mobile version of their website. Using these tips you can optimize the search for mobile and portable platforms and get better traffic.
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Editor's Review:
This is a guest post by Rankit Sihmar, an Indian blogger. You too can submit yours.

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