
It doesn't matter if you've got millions of followers or you're just starting, this article will guide you on some smart business ideas you can venture into for maximum profit.
An infopreneur identifies opportunities for creating enterprising information-based businesses by identifying knowledge deficiency situations and selling target-based information products and services.
The internet has made the world easier for infopreneurs, but the term doesn't apply to only internet based businesses. Business consultancy is also a form of infopreneurship, but based offline.
Prior to the internet age, information marketing already existed, but most infopreneurs sold their information in other mediums such as audio tapes, CD-ROMs, CDs, videos, conferences and talk shows.
But the introduction of internet made it very easy for infopreneurs that anyone with a computer can venture into it by publishing an information that may appeal to a specific market.
Infopreneur vs Entrepreneur: What are the differences?
An infopreneur builds a business based on information products, and in most cases, targetting a particular audience. An infopreneur can operate without any physical office or shop, and doesn't have limitations to the number of products he or she can sell, as they are mostly in digital formats.
Are you a budding entrepreneur? Kindly check out our previous article on 7 business ideas for new age entrepreneurs in 2020. It was written by a business consultant and will guide you on the potential business ideas to venture into in 2020.
How to start your own information marketing business in Africa
Below are some great small business ideas for African infopreneurs:
• Become an author
Writing a book as still as lucrative as before, in fact generating sales is now far more easier. You can write virtually on anything; health tips, tutorials, inspirational books and/or even novels.
Your niche will determine your audience. You can find out more about publishing (including how to write and publish your book) by visiting this page, or check out our article on the top 7 publishing companies in Nigeria.
• eBook publishing

Things you can publish in an eBook include fiction, non-fiction, tutorials, and other things. You can use Facebook or other traffic sources to advertise your eBook online.
• Podcasting

You can share your podcasts in platforms like Spotify, Google Podcasts and iTunes. You can check out our post on these 20+ places you can upload your audios to get better audience.
• Vlogging

We have written an article on vlogging and you can check it out here, or also check out our post on how to earn a living vlogging.
• Public Speaker

In becoming a successful public speaker, one of the first steps you'd be taking is to choose a niche. It can be health tips, inspirational tips, business talks, motivational tips or anything, including religious talks.
• Personal trainer/fitness instructor

Becoming a personal trainer/fitness instructor is very easy, but you need to first be passionate about the career. You can approach any gym house around you, telling them of your plans and they'd guide you on the next step to take.
Some people also take theirs online, either through apps or social media platforms like Instagram and YouTube.
• Business plan service operator

I've seen someone that charges up to ₦50,000 for a business plan, depending on the nature of the business. You can get clients by advertising your services or through your personal websites.
• Financial advisory

In many parts of the world, becoming a financial adviser involves undergoing a specific training to obtain the necessary licenses to operate.
• Forex tutor

Becoming a Forex tutor won't be taking you millions, with just a well-furnished office in a good location, you'd be good to go.
• Class instructor

Becoming a successful class instructor will involve choosing a niche. It can be educational, spiritual or recreational.
• Webinar host

Becoming a webinar host doesn't require much, with the right software/tools and a waiting audience, you can set up in a matter of minutes.
• Music instructor

In some cases, a music instructor can be called a music teacher (or private music teacher), depending on where the nature of the classes. You can provide music lessons within your client's homes or in a school or college settings.
• Teach web designing/development

Web designing is also another lucrative skill that you can learn today. You won't only earn from teaching it, you can also decide to pick up and work on some gigs yourself.
Are you interested in learning web design/development in Nigeria? We have written an article on how you can do that without having to leave your house. Kindly find out more HERE.
• Magazine publisher

Do you have what it takes to become a good magazine publisher? Then you can make a living creating your own magazines or similar publications and selling to consumers.
• Coach/consultant

The first step you'd take as a consultant is identifying the niche in which you have knowledge and experience. That will be followed by acquiring the necessary licenses ad certifications from the necessary bodies.
• Social media manager

As a social media manager, you'd be in charge of representing a company across their various social media channels. Your duties will include responding to comments, compilation campaigns and creation of contents.
You can also become a consultant, providing various organisations with the necessary guidance required to enhance their online presence.
• Social media influencer

A social media influencer is a user on social media who has established credibility in a specific industry. He or she has access to a large audience, and can persuade them to purchase a certain product or service.
Brands enjoy working with social media influencers because they believe the followers can make a change in products when recommended by their choice influencer.
• Forum moderator

What if you were unable to get hired by Nairaland or any other forum? Well, creating yours isn't such a hard task. The major issues lies in getting users. But with a defined niche and consistency, you won't have issues getting users to join you.
• Online course creator

You can get sales by advertising the course on Facebook, Twitter, LinkedIn or other popular social networking platforms. Contacting blogs for adverts won't also be a bad idea, as many of them already have loyal followers.
• Freelance writing

Freelance blogging involves writing for other blogs and its a great way to sell your expertise in a specific subject.
• Ghost blogger

You can produce contents for a variety of media, including blog posts, newspaper articles, internet content, songs and even books.
• Guest blogger

You can meet your clients in job boards or contact brands directly to work with them. The more popular you get, the more clients will want to work with you.
• Teaching how to set up solar panels

If you can offer tutorials on how to set up solar panels, you'd be creating a good source of income.
• Psychologist

Psychologists can either work with an already established organisation or independently, doing research or working only with patients or clients.
• Religious tutor

If you have a good knowledge of any religion, you can start a career by tutoring people on how to go deeper into it.
Guide on how to become a successful infopreneur online
Having seen some business ideas you can venture into, how about we see some tips on how you can become a successful infopreneur right from the comfort of your bedroom?
• Set up your brand
This will involve creating a brand on what you intend selling. You'd be needing a website, social media accounts, business plan and other basic things.• Get an audience
There won't be any sales without an audience. This stage involves growing your brand by pushing it to the target audience. You'd be needing blog subscribers, social media followers and most importantly, traffic to your website.After you've created a professional and neat website, it's always a great idea to add Instagram posts to web pages. This simple step will increase conversions and beautify the content of your blog.
• Sell your info product
Once you've set up a brand and gotten an audience, you can start creating and selling your information. Getting an audience doesn't mean that you should have a stand-by 1 million followers on Instagram, you can still start with less than 10 followers.Advertising platforms give us the privilege of showing our ads to people not following our accounts, enjoy that in getting followers for your brands.
You can create your online course using platforms like Teachable, Thinkific, Teachery, Zippy Courses, Skilljar, Zenler, Pathwright, Academyofmine and Braincert.
The platforms listed above will make teaching easy for you, with a number of them allowing you to create a site for your course.
What more? Don't forget to drop us a comment and share with your friends. Before you leave, also check out our previous article on 15+ websites that you can learn online in Nigeria.